| Summary: | 碩士 === 國立中央大學 === 企業管理研究所 === 98 === As the science and technology improving, the function and user mode of mobile phone nowadays are getting more and more various .For example, mobile internet, digital camera, touch panel, etc. However the new technology applications or new products which our R&D team that had invested a lot of time and huge funds may face an opponent whose functions are as good as ours but the prices are lower. Shortly, the price fall continuously, it’s called commodity trap .According to this, this research want to find out whether the mobile phone encounter the commodity trap and figure out the relation between each function and price by Hedonic Price Model. According to different kinds of mobile phone functions ,this research classified all characteristics function into seven categories, they are brands ,screen standards, basic features ,AV functions ,extra functions, compactness and shape respectively .In order to realize the relations between each function and the variation of price, this research used the hedonic price analysis and use two models respectively to compare.
Finally ,this research put the result of model and price-benefit analysis together to understand the relative position of the mobile phone market .This research hope that it could help mobile phone firms be more concrete aware of strange and changeful competition or some probably commodity traps that may be encountered.
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