Joint Venture Patterns in Reverse Supply Chain – Case Study of the ICT Industry

• Main Authors: Yen-hung Lin, 林彥宏
• Other Authors: Chi-tai Wang
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/84397865277094003363

碩士 === 國立中央大學 === 工業管理研究所 === 98 === In order to offer consumer electronic products with more features and capabilities, the technology industry has developed new products based on core competencies. As facilities increase productivity, they are able to offer products at a cheaper price, thus contributing to an increased consumer goods purchase. To maintain market share, businesses encourage consumers to buy new products, leading to a shorter product life cycle and generating more waste. Therefore, in order to meet international environment regulations and consumer demands for green products, industries have started to emphasize more on reverse supply chain (RSC) activities. Therefore, this thesis explores emerging RSC issues and the establishment of a joint venture (JV) and their impact in different industries. We also study in this paper trends recently growing popular in the world’s Information and Communications Technology (ICT) industry, namely, firms extending business and competing for market shares in new territories through redesigning existing products and collaborating with strategic partners in a disruptive yet innovative fashion. Various types of JVs have formed providing valuable insights as well as emerging issues worthy of serious research. We analyze strategies and ingredients in forming a successful JV as part of this new ICT phenomenon, discuss emerging e-business and supply chain issues, and use the netbook and related new high tech products as a case study. As firms in Taiwan are the originator of this “netbook phenomenon”, we wish our in-depth discussions may be of some help to our ICT firms in winning the battle in the near future.