Retailers Competition when Facing a Market Environment Shock
碩士 === 國立中央大學 === 工業管理研究所 === 98 === In modern supply chain management, most of retailers sell the same products which get from one supplier. The power of every retailer is different, so one’s degree of substitutability differs form each other. If the manager wants to make his profit maximize, he mu...
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ndltd-TW-098NCU050410192016-04-20T04:17:46Z http://ndltd.ncl.edu.tw/handle/44169323166390196481 Retailers Competition when Facing a Market Environment Shock 面對市場環境變動下零售廠商之競爭策略 Kai-huei Liao 廖凱慧 碩士 國立中央大學 工業管理研究所 98 In modern supply chain management, most of retailers sell the same products which get from one supplier. The power of every retailer is different, so one’s degree of substitutability differs form each other. If the manager wants to make his profit maximize, he must consider the competitor’s price first. On the contrary, the competitor also is. When the customers demand of market changes, they have to decide new selling price and ordering quantity. Similarly, both sides begin to price competition to protect each profit. Hence, this paper provides a model to discuss the optimal pricing and ordering quantity under a duopoly market. This paper adopts a general of linear demand function to analyze two retailers’ prices and quantities before and after the demand environment shock. We would like provide an example to illustrate some observations. Furthermore, we present how the parameters affect the decision making on prices and quantities. We discuss the interaction of the parameters make what kinds of influence on two retailers at the end. Fu-Shiang Tseng 曾富祥 2010 學位論文 ; thesis 50 en_US |
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碩士 === 國立中央大學 === 工業管理研究所 === 98 === In modern supply chain management, most of retailers sell the same products which get from one supplier. The power of every retailer is different, so one’s degree of substitutability differs form each other. If the manager wants to make his profit maximize, he must consider the competitor’s price first. On the contrary, the competitor also is. When the customers demand of market changes, they have to decide new selling price and ordering quantity. Similarly, both sides begin to price competition to protect each profit.
Hence, this paper provides a model to discuss the optimal pricing and ordering quantity under a duopoly market. This paper adopts a general of linear demand function to analyze two retailers’ prices and quantities before and after the demand environment shock. We would like provide an example to illustrate some observations. Furthermore, we present how the parameters affect the decision making on prices and quantities. We discuss the interaction of the parameters make what kinds of influence on two retailers at the end.
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Fu-Shiang Tseng |
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Fu-Shiang Tseng Kai-huei Liao 廖凱慧 |
author |
Kai-huei Liao 廖凱慧 |
spellingShingle |
Kai-huei Liao 廖凱慧 Retailers Competition when Facing a Market Environment Shock |
author_sort |
Kai-huei Liao |
title |
Retailers Competition when Facing a Market Environment Shock |
title_short |
Retailers Competition when Facing a Market Environment Shock |
title_full |
Retailers Competition when Facing a Market Environment Shock |
title_fullStr |
Retailers Competition when Facing a Market Environment Shock |
title_full_unstemmed |
Retailers Competition when Facing a Market Environment Shock |
title_sort |
retailers competition when facing a market environment shock |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/44169323166390196481 |
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