| Summary: | 碩士 === 國立交通大學 === 客家文化學院客家社會與文化碩士在職專班 === 98 === The economic development in rural areas is always closely related with the organization network in local society. Strawberry Garden and Jiang Ma Yuan in Dahu Township, Miaoli County, are two of the important models for Taiwan’s rural development in recent years. However, the patterns of development are quite different between these two villages. This study attempts to apply the network and social capital theories to analyze and compare the patterns of local development between Dahu`s Strawberry Garden and Jiang Ma Yuan.
In view of research results, this thesis finds that the farmers’ association is the core of organization network in Strawberry Gardrn, from the top down. It interacts with each operator by using the stratified style, the superiors passing their orders to their subordinates. Although, the farmers’ association is an NGO, it possesses great politicity, which has influenced the stability of organization network and development in Strawberry Garden. On the contrary, in Jiang Ma Yuan, under the integration conducted by “Jiang Ma Yuan Homeland Empowerment and Industrial Tourism Association of Miaoli County”, the close and traditional blood ties have been transformed into the network relation of community development. In addition, this association has mobilized the residents to participate in various cultural festivals of Jiang Ma Yuan. Examining the difference between the developments in these two areas, this thesis finds that the successful pattern of Jiang Ma Yuan to utilize the association as the core to conduct all-out mobilization joint participation for all communities establish the stability of community. Once such endogenous basis is established, the local economy can move toward the sustainable operation then.
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