The Impact of Consecutive Service Encounters (Success vs. Failure) on Customer Responses
碩士 === 國立交通大學 === 管理科學系所 === 98 === For sellers, buyers’ evaluations of service are the most important thing. However, it is impossible to provide 100% successful service every time. Therefore, it is necessary to discuss a consumer’s evaluation of a company after each service encounter and answer th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85268629138447125197 |