| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 98 === In a rapidly changing environment, information is the key to sustainable growth and companies have to be one step ahead of the competition to obtain this advantage.
With increasingly strong demand, portable and energy-efficient electronic products will be an important part of the future. Solutions on how to improve the management effectiveness of an IC design company will play a role in the future.
Many company consultants favor focusing on the financial matters of the company and neglect the other parts of the company. This might cause the company to have difficulty retaining talent and achieving the goal of effective management. But according to the Four Balanced Scorecard Dimensions analysis, financial matters of the company, customer satisfaction and employee development should all be considered equally. Allocating company resources equally to each of the four dimensions would affect the company in a positive way. It would help the company have a better customer service reputation. The company would have a better chance of achieving product optimization more efficiently and it would improve the learning ability of the employees. Such balanced development would create a company with a more centripetal force, enhance the job of each employee and have a positive influence on the company as a whole.
As for current analog IC design, the terms of price and quality have been encroached upon by foreign competition. And because of the rise of OEM from China, the IC development and customer support capability in Taiwan would be a better choice for foreign investors. Unfortunately, in some companies, the general management of a company can be unaware of the goals and strategies of each department. Poor cooperation and confusion between the different departments may cause them to fail to achieve effective implementation, and create a difference in the execution of the company’s goals within each department. In order to achieve the ideal implementation of those policies, a company could manage the relevant information by using the appropriate computer software. It could be controlled directly from the Internet or an internal network and immediately go to management. All the employees would have to participate in them and be very clear in understanding the company's direction and strategies.
In-depth interviews of some of the senior managers of the company used for this case study were conducted by using the Prototyping of Systems Development. Through SWOT analysis and the Balanced Scorecard approach, the company's overall strategic direction and operation was set to improve management efficiency and effectiveness.
By using a strategy map, an organization can link the four dimensions, and according to this model, be built to focus on the core strategy. The company can achieve its goals in actual practice once the real strategy is implemented, and the real target has been understood by each employee. These methods can also be applied to different industries as well.
Keywords: IC design company, Balanced Scorecard (BSC), The strategy-focused organization
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