A Study of Notebook Sales Forecasts and Error Analysis in China

• Main Authors: Chen, Hui-Ru, 陳慧茹
• Other Authors: Chu, Po-Young
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/41312019157740816062

碩士 === 國立交通大學 === 管理科學系所 === 98 === In 2009, the share of notebooks accounted for 56.7% of PC sales. Notebooks become the mainstream in PC market. The shipment of Notebooks in China has exceeded 40% of total shipment. One of every four internet users is Chinese. It shows that notebooks have plenty of opportunities in China. In the first quarter of 2010, Acer announced that in addition to increasing profitability, Acer is to expand its China market share. The Notebook market in China has become the focus of the world. Through regression analyzes, this study is to explore the determinants of the Notebook sales in China and to forecast the Notebook sales of Chinese provinces and major cities, the provinces and cities with large forecast error are identified and further examined the reasons of error. The findings include: 1. The determinants of the Notebook sales in China are the proportion of GDP, the proportion of tertiary industry, the internet penetration, the proportion of college population. 2. The provinces and cities with large sales error of Notebook sales are : Tianjin, Herbei, Jiangxi, Sichuan, Tibet, Hainan