The Impact of Source of Word-of-mouth and Social Comparison on Customization Product’s Purchase Intention
碩士 === 國立交通大學 === 管理科學系所 === 98 === Mass customization is generally defined as “a customer co-design process of products and services which meet the needs of each individual customer.” This study examined the change of customer’s purchase intention when a customer received a recommendation from diff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06528364968984057512 |