The Core Competence and Competitive Strategy of Chinese Start-rated Hotel — a Case Study of Zhejiang Province Hotel

• Main Authors: Cheng, Su-Chun, 鄭夙君
• Other Authors: Yang, Chyan
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/79979372225788987306

碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 98 === In the past 30 years after reformation and opening up, tourism and the hospitality industry in China has been developing rapidly. Ever since China entered WTO, the Chinese economy has integrated into the global economic system, whilst tourism has become an important industry in the Chinese national economy. The immense potential and future development in Chinese tourism has drawn many internationally renowned hotel corporations to enter the market, which made the hospitality business, one of the three pillars of tourism, face vast competitive pressure and challenge. Therefore, it is truly meaningful to know correctly the current situation of the competitiveness of the Chinese hotel and hospitality industry and apply effective measures to raise its competiveness. At present, hotels in China are facing numerous challenges and difficulties, such as repeated construction, oversupply, the decline in profit margins, high staff turnover and the continuous increase of indirect cost. In order to maintain its long-term advantages in competitiveness, it is essentially crucial to discover and develop the core competitiveness unique to the hotels. The training and accumulation of core business abilities is the focal point of current development in business management and competitiveness. This research will study the star-rated hotels in China and Zhejiang Province. Based on the theory of resources and analyses on competitiveness, it will investigate the accumulation process of the core resources and abilities, and applying Michael Porter’s five forces analysis and “SWOT” theory, research and analyze how individual cases build the core abilities. Furthermore, it will induce the competitive advantages and future policies of development of the hospitality industry in order to offer referential indices for investors of the hospitality industry as well as current star-rated hotels to transform themselves and accomplish long-lasting sustainability.