A Study of Taiwan Manufacturers' Foreign Market Entry Mode and Performance Analysis

• Main Authors: Yu, Kai-Kuo, 余開國
• Other Authors: Tang, Edwin
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/07533136953065676619

碩士 === 國立交通大學 === 經營管理研究所 === 98 === Unlike previous researches, this study focuses on undeveloped country to explore the key determinants of entry mode choices and performance. The data is "manufacturing foreign investment research" which is conducted in 2005 and covers metal mechanical industry, IT industry, chemical industry, and commodity industry. Logistic regression model is used in this article to explore the main effects of resource to both entry modes and performance, and further explore entry modes’ mediating effects and moderating effects. It shows that industry category, company size, investment area, sources of technology, and investment patterns influenced the choice of entry mode. Industry category, employee productivity ,and R&D intensity have different effect on performance. Interestingly, the interaction between foreign joint venture and technology from outside sources has positive effect on performance, but the interaction between foreign joint venture and diversification is negative.