| Summary: | 博士 === 國立交通大學 === 科技管理研究所 === 98 === The application service of Third Generation (3G) mobile telecommunications is gradually progressing in developed countries. By setting a maximum rate for mobile data service, the European Union (EU) is able to anticipate the substantial growth in the consumers’ mobile internet demand for data transmission in European countries, as well as to integrate the wide range of applications and services into the broadband mobile networks. In the post-3G era, the new technology and innovation is changing the ecosystem of the value chain.For instance, the iPhone with iTune service has brought big impact to the existing players in the value chain.Therefore, trying to forsee the changing and migration of the mobile communication industry and catch up the opportunity is the key aspect in the management of technology.
This research is based on the industry ecology theory to discover the trend of post-3G mobile communication industry and the shifting of value chain.A theoretical analysis model is established to evaluate the interdependence as well as value sharing of players inside the ecosystem.In addition, this model give an assessment and recommendation to Taiwan communication company the way of leveraging resources in the ecosystem to create competitiveness and overcome the challenge.
With regard to Fourth Generation (4G) mobile communication system, which of the two technological standards, LTE or WiMAX, will prevail? This research uses the industry ecology theory to assess the merits and drawbacks of both LTE and WiMAX in the midst of industry trends. The results show that although WiMAX proved superior to LTE in certain technological capabilities, the abundant 3G ecology resources provide LTE with a strong leverage and thus allowing it to develop its way to the mainstream of the 4G mobile communication industries.
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