| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 98 === The global NOR Flash industry is mainly dominated by the three corporations named Numonyx, Spansion and Samsung. But these leading manufactures have been in loss for a long time. In this highly-competitive and hard-profit-making industry, there are still four listed fabless IC design corporations (AMIC (AMIC Technology Incorporation), Eon (Eon Silicon Solution Incorporation), ESMT (Elite Semiconductor Memory Technology Incorporation) and PMC (Chingis Technology Corporation)) engaging in such industry in Taiwan. The growth strategies adopted by these four corporations are worth exploring and analyzing.
This study firstly constructs the growth history of individual companies through the collection and analysis for secondary data and the data from interviews with relevant personnel of case company, and then classifies the growth strategies of the individual companies with the help of focus groups and proposes to extend the discussion. The discussion results obtained are as follows:
Due to rapidly accumulated capital, AMIC and ESMT adopt related diversification growth strategies for maintaining their profitable growth accordingly required by the rapidly accumulated capital through diversified product layouts. However, due to the insufficiency in related diversified product contents and in the core competence of the corporations, it can not effectively bring about comprehensive benefits. Eon and PMC, choosing to expand existing industries, must continue advancing the manufacturing process of products or select special niche markets.
Finally, this study concluded three propositions: (1) The impetus of the IC design companies engaging in the memory industry to adopt external related diversification growth strategies lies in rapid accumulation for capital; (2) When the IC design companies engaging in the memory industry adopt related diversification growth strategies, their product layouts should be focused on memory products; (3) The IC design companies engaging in the NOR Flash industry must unremittingly intensify their technical capacity in the manufacturing process of products if wishing to expanding their existing industries.
|
|---|
