Marketing Strategies in Era of Web 2.0:User Generated Content and Social Network Service-A case of Clinique Skin Beauty Pageant in Taiwan

碩士 === 國立交通大學 === 企業管理碩士學程 === 98 === No one can deny that Internet has changed our life. Once that Andy Warhol said: In the future, everybody will be world famous for 15 minutes, which is the best interpretation that how Internet affects us in the Era of Web 2.0. User Generated Content and Social N...

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Bibliographic Details
Main Authors: Yang, Li Yu, 楊麗玉
Other Authors: Tang,Ying-Chan
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/11211503332251885497