The effect of price promotions on modal choice behaviors of car drivers_ A case study of Taiwan High Speed Rail
碩士 === 國立交通大學 === 交通運輸研究所 === 98 === Abstract From the point of view of public transit marketing, this study explored the effects of the promotions of high speed rail on car drivers’ modal choice behaviors and analyzed which promotion is their optimal selection. This study discussed the implementati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52213676664272054796 |