Referees’ Mistaking and Recovering in Basketball Games: the Responses of Spectator’ Satisfaction

• Main Authors: Yun-Han Pang, 龐雲漢
• Other Authors: San-Fu Kao
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/49195834077289881549

碩士 === 國立體育大學 === 教練研究所 === 98 === Referees’ Mistaking and Recovering in Basketball Games: the Responses of Spectator’ Satisfaction Abstract Basketball is an extremely competitive and variable sport with high watchable value. During a intense and fierce game, the basketball referee needs to make their calls under the seconds of time, thus the happenings of mistakes are unavoidable. Therefore, most of the times, the referees confront with the situation of being criticized and questioned, leading to debates and controversies. The purposes of this research were: 1) to discuss how the different kinds of mistaken calls made by basketball referees would influence the satisfaction of the audience 2) to explore how the different types of recompensation made by the basketball referees after a mistaken call would influence the satisfaction of the audience and 3) to cross study how the relation between the different kinds of mistaken calls and the different types of re-compensation would influence on the satisfaction of the audience. This study adopted the experimental script method which 8 kinds of scripts were especifically designed. After the collection of data from 511 subjects, an independent sample t test, a single factor and a double factor variable analysis on the influence of the different kinds of mistaken calls, the influence of the different types of recompensation and the influence of the relation between both on the satisfaction of the audience were conducted. The results showed that: the different kinds of mistaken calls and the relation between the different kinds of mistaken calls and different types of recompensation did not show significant influence but the different types of recompensation did show significant influence. The study concluded that the different kinds of mistaken calls, whether wrong call or missed calls, would not affect audience satisfaction. However, after making a mistaken call, immediate correction was the recompensation method that the audience demonstrated the highest satisfaction. Thus, it proposes that the audience is recognitive and supportive towards the fact of the referee’s admiting the mistake that he/she made and correcting his/her call. The other recompensation method that showed audience satisfaction was public apology after the game. The audience showed better perception towards the professional competence of the referees and showed higher satisfaction towards the professionalism of the game organizers. Hence, public apology would not affect the credibility that the audience has towards the referees and the game organizers. Key words： Basketball referee, Mistaken calls, Recompensation, Satisfaction