A Study of the Relationship between Organization Learning and Brand Management of Junior High School in Taichung County

• Main Authors: Yi-Hsin Lin, 林宜幸
• Other Authors: Ming-Lieh Wu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/88417287482947236528

碩士 === 國立暨南國際大學 === 終身學習與人力資源發展碩士學位學程碩士在職專班 === 98 === The purposes of this study were to investigate the related issues of organization learning and brand management in junior high school. This study adopted literature review and questionnaire survey to understand the general situation of organization learning and brand management in junior high school .It highlighted the survey of the influential factors and effects of organization learning and brand management. Based on the result of literature review, a questionnaire was designed and sent to a sample of 555 junior high schools' directors, group leaders, and teachers in Taichung County. 426 valid responses had been retrieved and analyzed by statistical methods. Some conclusions were drawn as follows: 1. The perception of organizational learning in Taichung County junior high school is good. Among the dimensions of organizational learning, the perception of "Knowledge Sharing" is the better, while "Shared Vision" is the worse. 2. The perception of brand management in Taichung County junior high school is good. Among the dimensions of brand management, the perception of "Brand Equity" is the better, while "Brand Evaluation" is the worse. 3. In Taichung County junior high schools, male teachers’ perceptions of organizational learning are better. Particularly, school's directors and teachers in class size of 18-26 schools, their perceptions of "Systems Thinking" are better. As those in schools founded for 31-50 years, their perceptions of "Knowledge Sharing" and "Personal Learning" are better. 4. In Taichung County junior high school, male teachers and teachers in school class size of 63 or more, their perceptions of brand management are better. As teachers in schools founded for more than 50 years, their perceptions of brand management are poor. 5. There is a significant positive correlation between organizational learning and brand management in Taichung county junior high school. The correlation between "Brand Planning" and organizational learning is much more significant. The correlation between "Shared Vision" and brand management is much more significant. Based on conclusions above, some suggestions for the educational administrative apparatus, school directors, and further researchers were provided.