Success Factors for the development of innovative services - A Case Study of Taiwan's 7-ELEVEn

• Main Authors: ping ching Huang, 黃品清
• Other Authors: hsin you Shih
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/18909079030509994805

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 98 === The services sector in recent years, booming to the development of service sector industries in Taiwan each year by all the attention, many industries are actively working towards value-added services industries, this stage of Taiwan's service industry accounted in 2009 has reached 73.9 percent, Taiwan has moved from agriculture, industry, transformed into a truly service island. The convenience store of which shuttle the streets, Yi had an average of the ratio of 2,500, is the world's population Midu the first high-Zhi Guo Jia, convenience stores in Taiwan over 30 years of development, with the development of Taiwan's Yi Qi and Jin Bu, can is one of the services sector the most representative Yetai. In convenience stores Fazhan course, each being introduced and developed Xuduodifferent attributes innovative services that some innovative services Nenggourongyi's been Taizhongguangfan accepted practices used, even Chengwei part of everyday life (such as bill collection services), also bring profits to enterprises. Some innovation has not become the mainstream design and use by most consumers, more innovative services no longer disappeared into history. Various services which the process of diffusion in the development of speed, time spent on different factors that influence behind what? Recalling the discussion of service innovation literature, the majority of innovation in business models and overall business strategy, for business services in a single individual in-depth study of innovative services themselves and the comparative study of various relatively small, this study and related areas of service innovation literature to identify the impact of the differences between the development of innovative services to domestic convenience store industry as a case study to discuss the factors which affect the proliferation of innovative services quickly and You Xiao successful development of this study are compiled and summarized the successful development of innovative service models to provide the effective development of the proposed service.