Developing An Instrument for Measuring User-perceived Quality of Hospital Web Sites
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 98 === To develop an instrument for measuring user-perceived quality of hospital web sites, and the relationship of hospital web site quality to significant characteristics affecting users’ evaluation of hospital web sites. The paper presents the developm...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54863540032642973481 |
| Summary: | 碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 98 === To develop an instrument for measuring user-perceived quality of hospital web sites, and the relationship of hospital web site quality to significant characteristics affecting users’ evaluation of hospital web sites. The paper presents the development and validation process of a hospital web site quality measuring with 10 core dimensions: Informational fit-to-task; tailored Communications; trust; ease of understanding; visual appeal; innovativeness; emotional appeal; consistent image; on-line completeness; relative advantage. The instrument was tested with a sample of 106 hospital web users in late 2009.
The research result shows that hospital web site quality is positively correlated with user satisfaction and intension to reuse. Implications and recommended courses of action are given for hospital web site managers as well as designers.
Keywords: Web site quality, instrument development
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