The Location Choice of Taiwanese Footwear Industry In Main Land China Taking The Guangdong Province As An Example

• Main Authors: THU-TANG CHIA, 賈叔棠
• Other Authors: WEN-BIN ZHUANG
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/12916546555199107432

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 98 === Abstract The footwear industry in Taiwan had created a world-renowned shoe kingdom 20 years ago since 1970. However, since 1990 to date, Taiwan's shoe-making industry has many operation negative factors in home country, such as land, labor costs rise, environmental awareness rise, exchange-rate appreciation, export-oriented traditional industries to survive and the competition faced by pressure. Above factors was forced corporations to carry out cross-border transfer of low production costs to seek corporate life. Among them, the largest numbers of enterprises move factories in Guangdong Province in mainland China, This study was to explore location choice which the footwear industry move to Guangdong Province in mainland China factories location and current location are whether affected by the external environment change. In this study, a qualitative depth interview has been conducted. The interviewees are owners who have actual factories in the Guangdong region of Taiwan's footwear industry. Sample gained from in-depth interviews and analysis summarized. The studies not only explored footwear industry choice in Guangdong Province, but also identified the shoe-making industry Investment Zones for 20 years. The geographic conditions whether it will maintain or its already make a difference. The results showed that Taiwan's shoe industry in Guangdong Province, mainland China was selected as an investment location decision-making process, "government policies", "clustering effect", "labor supply", "labor costs", "infrastructure", "transport cost "," domestic market ".The seven elements are good reasons which can decide whether to invest in the area. Taiwanese footwear industry decided to place the survivals of the elements based on above elements. However, China's rapid economic growth, the government policy has negative impact on traditional industries. The findings also show that the hardly upgraded shoe-making industry can lead to location change easily due to government policy.