| Summary: | 碩士 === 國立暨南國際大學 === 經濟學系 === 98 === Group buying is the newly arisen bargain type of online shopping, with no regional restrictions on the advantages and price depends on quantity of characteristic. The seller can take to stimulate demand, create economies of scale to reduce cost; and the buyer can purchase a product at lower prices to achieve win-win situation.
The study is from the cost angle and the viewpoint of strategy, and consumer demand uncertainty in the market under the premise of building mathematical models. First of all, when the manufacturers do not consider the cost of production under the assumption that we derive the optimal revenues from group buying and posted prices and compare the two. Secondly, rule out the production cost as the assumption of sunk cost that the model of production postponement mode joined economies of scale. Results display, consumer preferences are not the main factor affecting pricing, and economies of scale are the manufacturers of the mechanism to adopt group buying pricing considerations.
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