Effect of Brand Image of House Building Company and Personality of Employee in Tainan Science Park on House Purchasing Intensions –with Promotional Activities as a Moderator
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === Recently, the economic depression of Taiwan has been impacting the real estate market which influences other related industries. In addition, many Taiwan architecture industry leaders endeavor to encourage consumers to purchase products through the brand image...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31753423462201921635 |