A Study of Consumer’s Purchase Intention and Its Related Factors in Residential Buildings Integrated with MRT Construction in Taipei-An integrative perspective of TAM and TPB

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === The main object of this study is concentrated on customers with experience of purchasing residential buildings itegrated with MRT construction in Taipei. Empirical processes of this study including: dimension selection, questionnaires design, research sample s...

Full description

Bibliographic Details
Main Authors: Ming-YuanChen, 陳明遠
Other Authors: Ming-Ten Tsai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/74169888893243902430
id ndltd-TW-098NCKU5457023
record_format oai_dc
spelling ndltd-TW-098NCKU54570232015-10-13T18:26:17Z http://ndltd.ncl.edu.tw/handle/74169888893243902430 A Study of Consumer’s Purchase Intention and Its Related Factors in Residential Buildings Integrated with MRT Construction in Taipei-An integrative perspective of TAM and TPB 台北都會區MRT共構住宅顧客購買意願及影響因素之研究–TAM與TPB整合之觀點 Ming-YuanChen 陳明遠 碩士 國立成功大學 高階管理碩士在職專班 98 The main object of this study is concentrated on customers with experience of purchasing residential buildings itegrated with MRT construction in Taipei. Empirical processes of this study including: dimension selection, questionnaires design, research sample selection and measurement. By using descriptive statistics analysis, reliability analysis, validity analysis and structural equation modeling method to analyze the ralationships among trust, perceived usefulness, perceived ease of use, subjective norm, attitude, behavior control and purchase intention. The results of this study are as follows: 1. The trust has significantly positive influence on perceived usefulness and perceived ease of use. 2. The perceived usefulness has significantly positive influence on attitude. 3. The perceived ease of use has significantly positive influence on attitude. 4. The subjective norm has significantly positive influence on attitude and purchase intention. 5. The behavior control has significantly positive influence on attitude and purchase intention. 6. The attitude has significantly positive influence on purchase intention. 7. The perceived usefulness, perceived ease of use, subjective norm and behavior control both influence purchase intention through attitude. Ming-Ten Tsai 蔡明田 2010 學位論文 ; thesis 94 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === The main object of this study is concentrated on customers with experience of purchasing residential buildings itegrated with MRT construction in Taipei. Empirical processes of this study including: dimension selection, questionnaires design, research sample selection and measurement. By using descriptive statistics analysis, reliability analysis, validity analysis and structural equation modeling method to analyze the ralationships among trust, perceived usefulness, perceived ease of use, subjective norm, attitude, behavior control and purchase intention. The results of this study are as follows: 1. The trust has significantly positive influence on perceived usefulness and perceived ease of use. 2. The perceived usefulness has significantly positive influence on attitude. 3. The perceived ease of use has significantly positive influence on attitude. 4. The subjective norm has significantly positive influence on attitude and purchase intention. 5. The behavior control has significantly positive influence on attitude and purchase intention. 6. The attitude has significantly positive influence on purchase intention. 7. The perceived usefulness, perceived ease of use, subjective norm and behavior control both influence purchase intention through attitude.
author2 Ming-Ten Tsai
author_facet Ming-Ten Tsai
Ming-YuanChen
陳明遠
author Ming-YuanChen
陳明遠
spellingShingle Ming-YuanChen
陳明遠
A Study of Consumer’s Purchase Intention and Its Related Factors in Residential Buildings Integrated with MRT Construction in Taipei-An integrative perspective of TAM and TPB
author_sort Ming-YuanChen
title A Study of Consumer’s Purchase Intention and Its Related Factors in Residential Buildings Integrated with MRT Construction in Taipei-An integrative perspective of TAM and TPB
title_short A Study of Consumer’s Purchase Intention and Its Related Factors in Residential Buildings Integrated with MRT Construction in Taipei-An integrative perspective of TAM and TPB
title_full A Study of Consumer’s Purchase Intention and Its Related Factors in Residential Buildings Integrated with MRT Construction in Taipei-An integrative perspective of TAM and TPB
title_fullStr A Study of Consumer’s Purchase Intention and Its Related Factors in Residential Buildings Integrated with MRT Construction in Taipei-An integrative perspective of TAM and TPB
title_full_unstemmed A Study of Consumer’s Purchase Intention and Its Related Factors in Residential Buildings Integrated with MRT Construction in Taipei-An integrative perspective of TAM and TPB
title_sort study of consumer’s purchase intention and its related factors in residential buildings integrated with mrt construction in taipei-an integrative perspective of tam and tpb
publishDate 2010
url http://ndltd.ncl.edu.tw/handle/74169888893243902430
work_keys_str_mv AT mingyuanchen astudyofconsumerspurchaseintentionanditsrelatedfactorsinresidentialbuildingsintegratedwithmrtconstructionintaipeianintegrativeperspectiveoftamandtpb
AT chénmíngyuǎn astudyofconsumerspurchaseintentionanditsrelatedfactorsinresidentialbuildingsintegratedwithmrtconstructionintaipeianintegrativeperspectiveoftamandtpb
AT mingyuanchen táiběidōuhuìqūmrtgònggòuzhùzháigùkègòumǎiyìyuànjíyǐngxiǎngyīnsùzhīyánjiūtamyǔtpbzhěnghézhīguāndiǎn
AT chénmíngyuǎn táiběidōuhuìqūmrtgònggòuzhùzháigùkègòumǎiyìyuànjíyǐngxiǎngyīnsùzhīyánjiūtamyǔtpbzhěnghézhīguāndiǎn
AT mingyuanchen studyofconsumerspurchaseintentionanditsrelatedfactorsinresidentialbuildingsintegratedwithmrtconstructionintaipeianintegrativeperspectiveoftamandtpb
AT chénmíngyuǎn studyofconsumerspurchaseintentionanditsrelatedfactorsinresidentialbuildingsintegratedwithmrtconstructionintaipeianintegrativeperspectiveoftamandtpb
_version_ 1718033610297049088