The Relationship among Product Function, Brand Image, Perceived Quality and Purchase Intention-A Study on Smart Phone in Taiwan Market
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === Consumers’ demand of smart phone in the near future would increase greatly and now, companies in different industries take it as their new business. This study is to find out the key factor of consumers’ demand on smart phone product function, brand image, per...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67944578626242558792 |