A Study on the Impact of Brand Image, Brand Relationship Quality and Customer Perceived Value to Customer Satisfaction and Brand Loyalty- In the Case of HTC Brand Smart Phones
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === After Apple declared to enter the telecommunications industry by iPhone 3G in Year 2008，many famous international branding companies started to put focus on the smart phone product, which is originally designed to fulfill the demand in the niche market. Theref...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00379504229196022048 |