The Influences of Impulsive Personality and Emotional Accounting on Preference for Mobile Phone Categories and Rate Plan Options
碩士 === 國立成功大學 === 電信管理研究所 === 98 === Telecommunication operators have been promoting various mobile phones through advertisements and bundling different monthly fees with these phones to catch consumers’ attention to purchase new mobile phones and increase the company’s Average Revenue per User...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49640357144913237608 |