Design and Evaluation of New Product Service System with Customers’ Preference- Take Electric Vehicle Service Systems as an Example

• Main Authors: Ying-RuLin, 林盈汝
• Other Authors: Li-Hsing Shih
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/54591856991147390279

碩士 === 國立成功大學 === 資源工程學系碩博士班 === 98 === 　Following the trend of energy and environmental protection topic, reducing carbon emission becomes the subject that people pay attention to. The success of electric vehicle is related to establishing correlative service system. To get feedback of customers is very important in early stage of new product service system (PSS) development. If customers’ preference on major design concepts could be incorporated, the work in following stages would be much focused and easier. The research selected four attributes about electric vehicle service system which including service price, service time, obtainment of location and accessibility of support service. Conjoint analysis is used to model customer’ preference, and further calculated the willingness to pay (WTP) for the PSS. Morphological analysis (MA) is used to generate potential design concepts for electric vehicle service system, and total utilities for all design concepts can be therefore estimated. By comparing utilities of different design concepts for each customer, market segments and competition among several popular design concepts are also found and described. 　The result showed that the WTP of time concerning group reduced with the increasement of service time. Seventy eight potential design concepts were generated and evaluated by MA. The acceptability and customers’ characteristics of every service could be obtained by customers’ preference. Among different available technologies, service types, site location, density of service sites and accessibility of support service, the customers’ aspiration will be promoted.