| Summary: | 碩士 === 國立成功大學 === 經營管理碩士學位學程 === 98 === The development and planning of electric scooter must conform to consumer purchase behavior. To provide for the product development has a clear directing to follow. And its effect of economic, energy and environment, also the necessary factor for the government policy and the project implement. Although the electric vehicle industry in China has large proportion of market and keen competition. As the motorcycle industry and electrical industry good advancement in Taiwan, I believe that Taiwan to invest in this market it will have great potential development.
Taiwan’s manufacturers have good change to lead the electric vehicle market special for the key components of battery, controller, charger and motor. In the recent years, people began to protect the environment as the rise of environmental consciousness gradually. The large enterprises have also begun to put into green energy development. Taiwan’s government also launched the subsidy applications for electric scooter in July 2009. Light electric scooter can subsidize NT$8,000 and electric scooter can subsidize NT$11,000 by government. Despite the current electric vehicle market in Taiwan still less than 1% of 2-wheel vehicle. Per the Government is actively promoting, the future markets for electric vehicle is very optimistic.
It expect to collect the information of electric scooter through the every countries to make the people more understanding about this new industry and increase the acceptance for electric scooter. To analyse the resulf from the questionnaires, it will be summarized the factors to affect the consumer purchasing decisions. When the manufactures and Government to promote the popularization of electric scooter in the future, it could be referred to design the product and consumer application.
The research was aimed at exploring the consumer purchasing behavior of electric scooter by EKB model in northern, middle and southern Taiwan, involved the life style and demographic. Using statistical analysis to obtain the research result from valid samples of questionnaires.
From the results of the research, the eco-energy is the most important factor to affect the purchasing motivation, the internet is the biggest source to get the product information and good quality is the most important factor for consumer assessment criteria.To collect the information in everywhere is the most important items in the life style research.Consumer like to ride the electric scooter in urban city and best buy in LEV. In generally, consumer buy the electric scooter in the special store and expected price between NT$20,000 ~ NT$40,000. For the conclusion of the research, it will provide to the electric scooter industry as a reference.
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