| Summary: | 碩士 === 國立成功大學 === 經營管理碩士學位學程 === 98 === Nowadays, with the versatility of global economy and the growth of information technology, firms are facing heavier and heavier competition. A single company, with its shrinking business owing to various elements, gradually finds it tough to satisfy the demand from its customers. Therefore, the printing furnisher must cooperate with one another to be well equipped with high- quality products and services, and thus maintain its competitive advantage.
Based on the theory of transaction cost, service quality, resource-based, network relation and outsourcing, this study built up its research framework, obtained variables, and then proposed the hypothesis. Three hundred and thirty questionnaire samples were sent (63% return rate with one hundred and eighty- eight samples successfully completed and returned). Statistical methods such as statistically descriptive analysis, factor analysis, ANOVA, T test, and regression analysis, were conducted.
Regarding outsourcing pattern, the subcontract had greater impact than co-sourcing on both of service quality and network relationship. The research mainly focuses on the printing industry and the main theme is outsourcing pattern, which every managing director may likely use as reference when deciding on the strategy fitting specifically his/her own company.
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