The Effects of the Extrinsic Cues Country-of-Origin, Business Longevity and Price on Perceived Value, Perceived Risk and Purchase Intention
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 98 === This thesis proposal is inspired by a personal business idea: the import of German bicycle locks to the Taiwanese market. The Taiwanese bicycle market experienced a remarkable boom in the last 3 years. Across the island, bicycle riding became a very popular ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40074286979747139710 |