| Summary: | 碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 98 === Our research want discuss the effect of team-level creativity on new product performance. Besides, we also want to find out whether group cohesiveness has effect on new product development performance. Finally, we will discuss whether NPD team cohesiveness positively moderates the positive relationship between NPD team-level creativity and NP performance.
Our research results as follow,
1. NPD team-level creativity is positively related to NP radicalness.
2. NPD team cohesiveness positively moderates the positive relationship between NPD team-level creativity and NP performance.
The contribution of our research as follow, first, our research is the first research to discuss the relationship between team-level creativity and new product development performance. Moreover, in previous studies there is few research discuss how team member interaction influence the team performance. Finally, we connect creativity and innovation two different studies to increase our understanding of these two fields.
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