Stock market reactions to firms’ recall strategies
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 98 === Product-harm crises continue to increase in past years, and result in more and more product recall events. Because product recalls affect reputation, sales, and financial value, firms should be careful in dealing with potential damages of product recalls....
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00760182021260981918 |