The Antecedents of Knowledge Sharing in Online Brand Community: The Moderating Effect of Trust
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === More and more consumers join the discussion in a brand community in order to search the information about the product. It is valuable for managers to understand the factors which consumers want to join this community and further to understand the factor which...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21783190281358688936 |