On Site-Selection of Foreign Direct Investment for Backlight Industry

• Main Authors: Hsiang-ChiChung, 鍾湘綺
• Other Authors: Chin-Ho Lin
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/00485182889812972487

碩士 === 國立成功大學 === 工業與資訊管理學系專班 === 98 === In general, foreign direct investment is an important issue in all kinds of business, because it is critical to a company’s eventual success and involves many factors that may be conflicting in nature. Due to the change of supply chain in TFT-LCD industry and the intensely competitive environment, foreign investment strategy for Backlight module industry is different from before in the recent years. Therefore, the aim of this study is to model the evaluation of foreign investment for Backlight module industry. In this study, the evaluation criteria and sub-criteria are determined based on a literature review and some renowned business environment analyses. In addition, this study proposed a combined fuzzy Delphi and fuzzy AHP approach to evaluate foreign investment. In the proposed method, the fuzzy Delphi was employed to construct an evaluation model and establish a hierarchical structure, while the fuzzy AHP was used to determine the weights of the criteria. The purpose of this study is to provide a valuable reference for Backlight module industry in establishing a standardized means of foreign investment and help decision maker to improve the investment performance.