A Preliminary Research of Effects of Fonts in Articles to Reading Emotions

• Main Authors: Te-PingTseng, 曾德平
• Other Authors: Min-Yuan Ma
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/02521356225292239313

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 98 === Reading is a process of handling written language. With keeping and recording by words, ancient knowledge could be spread out to future. Reading is also a behavior to feel the beautiful poems and literatures. Reading could also deliver emotions. Besides context expression, choosing fonts appropriately is also important. Font selection seems the first hand news for reading, which allows us to obtain direct clues. The research discussed how fonts could affect reading emotion detection during Chinese reading. Under the purpose, three objectives were discussed: (1) the relationship between Chinese fonts under emotion concerned; (2) the intensity of emotional clues that font can offer when reading; (3) whether corresponding Emotional images of Chinese fonts may increase reading speed. For purpose, two stage of experiment were arranged. Firstly, nine subjects were asked to group 74 representative Chinese font cards by Likert scaling. Followed by factor analysis, the common factors were extracted. Continuely, obtained factors are used to plot Emotional Map of Chinese Fonts. Based on the map, three emotional fonts are defined and to be used in the next step： (1) Lifter – to lift your mood up with ease and pleasure； (2) Presser – to press you down, feeling with burden and pressure surrounded； (3) Pacifier – to comfort you without undulation, also the standard fonts of the next experiment. Meanwhile, three counterparts of the articles, with nine in total, were selected by LSA, in order to make combinations for experimental design. Finally, eye-tracking technique was adopted to record the eye movement when reading. 28 subjects were arranged to read ten short paragraphs. After each paragraph, they were asked to answer a question of how they feel about the article. With repeated measures of ANOVA, the results are: 1. under mentally measurement, article emotional factors and font emotional factors are all reached significant level (with F=44.376, p ＜ 0.05 ＆ F=4.196, p =0.027 ＜ 0.05, respectively); 2. Under mentally measurement, the interaction between article and font emotional factors didn’t reach significant level. In other words, articles with corresponding emotional fonts didn’t enhance how the readers feel, and vice versa. 3. During biological measurement, any kind of test couldn’t reach significant level with total gazing duration; 4. During biological measurement, test of article factors reached significant level under average gazing duration(F=5.725，p =0.010 ＜ 0.05). Furthermore, pacific article was obviously taking longer time to read than other two kinds and reached significant level. (p =0.14＜ 0.05 ＆ p=0.005＜0.05). That is to say, average recognizing duration of reading pacific article was longer than the other two; 5. During biological measurement, testing of gazing points under each factor reached no significant level. The conclusions of the study are: (1) chinese Emotional map were constructed under relation between each Chinese font. Besides, two factors of constructing Emotional map were obtained: 1. Emotion Conherence and 2. Emotion Work. Besides, for subjects with graphic design experience (with avg. 4.56years), the cognition difference of the phrase“Angry” is very high, which leads to low common factor extraction. (2) Fonts selection could affect reader judgements when reading, with corresponding emotion reaction. However, the interaction between font and article couldn’t reach significant level. The possible reason may reflect that the intensity of article was far more stronger than what fonts can provide. (3) changing fonts couldn’t increase speed on reading cognition hence could bring no help on reading fluency. The reason may lie on the fact of article type-exposition, also defined as Pacific article in this study- takes longer average gazing duration than story type article (Ko. et al., 2005) The research was mainly interested in the connection between fonts and reading behavior. What’s more, to let reading is not just reading, but also a whole new life experience, but more enchanted, more amazing.