Applying Planned Behavior Theory to Examine Effect of Social Exchange and Perceived Support on Organizational Market Orientation Behavior: Using the High-Tech Industry as an Example
碩士 === 國立成功大學 === 工學院工程管理專班 === 98 === The market orientation is potential resources that a company created the competition advantage, and builds the key factor of constructing enterprise’s competition advantage and competition tool. Many evidence points out market orientation is related to performa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81248239611273539747 |