| Summary: | 碩士 === 國立勤益科技大學 === 流通管理系 === 98 === Because modern's life has much to do more and more, add the fast development with scientific and technological information, have facilitated Convenience Store（CVS）, Multi Media Kiosk（MMK）Development opportunity. So This study add " perceived value " and " characteristics of innovation and technology " two construct to technology acceptance mode（TAM）, develop a comprehensive research model. It is find out that why consumers to use convenience store MMK the factors , and now's why people still unable to be accepted the machines widely. Research range is locked in MMK main five major functions: Bonus exchange, purchase ticket, pay the fees, the game counts in stored value and action office.
This research directs against（7 - ELEVEn, FamilyMart）Convenience Store' s consumers in the central area of Taiwan, and has used MMK（ibon, FamiPort, Life-ET）in order to study the parent experience person, put forward six variables. Release 360 questionnaires together, retrieve 288 parts of valid questionnaire. The result of study reveals" perceived ease of use positive relationship with perceived usefulness and attitude ", " perceived usefulness positive relationship with continuance Intention " , " Trialability positive relationship with attitude ", " situation Awareness positive relationship with perceived usefulness" , and" attitude positive relationship with continuance Intention ". The author will be also directed against these characteristics, will propose the suggestion on the practice to the industry that Convenience Store' s MMK managers.
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