| Summary: | 碩士 === 國立勤益科技大學 === 研發科技與資訊管理研究所 === 98 === Earth’s resources are far from being inexhaustible; as mankind attempts to conserve energy to preserve the natural environment, the use of renewable resources is really a more practical solution. Taiwan outputs approximately 1% of the world’s paper production but 90% of the pulp required for the manufacturing process comes from imports. Paper produced in Japan and Europe is most renowned in terms of its unparalleled quality. If a company were able to create a brand name and collaborate with a trustworthy OEM, it will be able to achieve better profit margin by enhancing the quality of printing/writing paper during the manufacturing process and raising the unit price.
In this research, relevant literature and expert opinions on five basic aspects of “quality, printing, price, environment and sales service” were elaborated into a questionnaire. The questionnaire was then distributed to relevant experts via the Delphi technique for completion before applying the AHP to compare the results of importance analysis for key items in pairs so as to identify the gaps pertaining to customer needs that require dire improvement. This is followed by the application of quality function deployment for the formulation of relevant strategies. Quality function deployment is one of the most recommended approaches of research and development in various domains around the world in recent years. It is used to define and quantify demand of quality from customers (i.e. voice of customers) and engineering characteristics (i.e. voice of engineering) that can be used by engineering designers as reference in product planning. The research concludes with ten important conclusions that cover customer expectation and engineering counter strategy values that will no doubt be very useful for business operators and prospective researchers wishing to conduct follow up studies.
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