Consumer Preference for Vietnam Brand Tea
碩士 === 國立中興大學 === 應用經濟學系所 === 98 === With increased competition from foreign brand teas, Vietnam tea companies need to adjust and develop marketing strategies to ensure and strengthen their hold in the domestic market, and possibly find a niche in the international scene. With this in mind, this stu...
Main Authors: | Luong Pham Xuan, 范春良 |
---|---|
Other Authors: | Tsorng-Chyi Hwang |
Format: | Others |
Language: | en_US |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/23950785755517489315 |
Similar Items
-
Consumer’s Preferences on attributes of Unique Tea
by: Shu-hua Li, et al.
Published: (2012) -
Consumer Preference for Organic Tea in Taiwan
by: Cheng-An Liao, et al.
Published: (2011) -
Exploring consumers\'\'brand image, consumption preferences and purchasing intentions of Bright Spot Tea Manor
by: Hsin-Yi Chien, et al.
Published: (2019) -
Brand valuation – the obstacle of M&A in VietNam
by: PHẠM THỊ PHƯỢNG, et al.
Published: (2019) -
The Relationship Between Chinese Tea Brand Equity andConsumer Purchase Intention
by: Chu-Xuan Lin, et al.
Published: (2019)