The Study of Consumer Brand Recognition and Segmentation in Smart Cell Phone Market
碩士 === 國立中興大學 === 行銷學系所 === 98 === In the past, most researches in smart phones were focus on application of specific industries or based on the functions of smart phones to segment the market. In this study, the main purpose was to analysis consumer brand awareness of smart phones and to study the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38728789980672865747 |