| Summary: | 碩士 === 國立中興大學 === 科技管理研究所 === 98 === Audience Response System (ARS) is an innovative instant interacting technology. Many developed countries have started to introduce ARS many years ago. It has becoming a common subject among educational organizations and business corporations, and widely discussed in the academic arena. In Taiwan, ARS is easily seen in Universities, senior high, junior and elementary schools. But there are only eight business companies are using ARS. It has indicated tremendous differences between the educational organizations and business organizations. Therefore, the goal of this research is to find out the domestic corporations’ acceptance about the ARS.
This research has taken Technology Acceptance Model (TAM) to discover employees’ acceptance in companies, and has developed external variables of TAM. Questionnaire has been distributed to top 10 industries in Taiwan. Total of 423 questionnaires were sent out, 397 questionnaires were recovered (94%). Data were analysis with one-way ANOVA and SEM to test 11 hypotheses.
The findings of the research are (1) Corporations have higher acceptance toward ARS. (2) Industries such as insurance-relate, consulting, import/export trade are much prefer for ARS. (3) There is no significant difference between the observers and the acceptence of ARS. (4) Interactivity and instantaneity are main ARS characteristics influence the acceptance of ARS. (5) Characteristics of technology had an indirect effect on behavioral intention, through perceived usefulness and perceived ease of use of technology, which had a direct and significant impact on behavioral intention. (6) Facilitating conditions are shown as important antecedents to perceived usefulness. (7) Degree of E-businessare shown as important to perceived ease of use. (8) Perceived ease of use is a causal antecedent to perceived usefulness. (9) Technology characteristics, facilitating conditions and degree of E-business could be the external variables of TAM.
The suggestions of this research toward enterprises are (1) Facilitating conditions of business should be upgraded while introducing technology. (2) The business should evaluate the technology enabled conditions itself before introducing new technology. Suggestions for ARS providers are (1) They should promote ARS through academic and government. (2) They could draw more attentions on the strengths of ARS, such as interactivity and Instantaneity. (3) Promote ARS system to industries which has more preferences. (4) Providers should also help clients to create better internal conditions.
The result of this research is to provide ARS providers with business corporations’ perceptions and willingness for applying ARS. The most important is to help corporations to build sound facilitating conditions, which is also responsibilities of technology providers, to introduce new technology successfully and reduce the possibilities of failure.
|
|---|
