The Optimal Pricing and Advertising Strategies with "Cost-Per-Click" Mechanism for Imperfectly Competitive Firms
碩士 === 國立中興大學 === 企業管理學系所 === 98 === Internet advertisement is the mass media which is gradually rising and developing in recent years. Relating to advertisement valuation, cost per click is a measurement still in use until now. This shows that cost per click can be highly accepted by the market....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44750587651394177182 |