A study on female blog readers’ attitudes toward ewom and buzz marketing in beauty blogs
碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 98 === Ever since “blog” was selected by Merriam-Webster's dictionary as the word of year 2004, the development of blogs has been prospering. More and more bloggers are viewed by blog readers as new opinion leaders on their impact of information-sharing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88872642562776833703 |