| Summary: | 碩士 === 國立政治大學 === 國際傳播英語碩士學程(IMICS) === 98 === Following an exploration of the CBC’s history and role in Canadian society, this study offers an empirical examination of user generated content (UGC) at cbc.ca measuring the comment type, interactive exchange level, address features and national identity relevance of user comments. The entire comment threads of eleven stories from early 2010 are sampled and content analyzed. Results demonstrate that the vast majority of UGC at cbc.ca is not one-way as opposed to two-wayin nature and that – contrary to the CBC’s historic role – the national discussion is divisive as opposed to unifying. Finally, a discussion of how the CBC could improve its interactive functionalityis presented. Suggestions include recommending that the CBC clearly state the intention for interactive functionality, that the government re-formulate the CBC’s mandate and budget, and, most importantly, that the CBC consider a re-design of its interactive functionality.
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