The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.

碩士 === 國立政治大學 === 廣告研究所 === 98 ===

Bibliographic Details
Main Authors:	Lee, Yi-Hsuan, 李佾璇
Other Authors:	張卿卿
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/68665385815279589578

id	ndltd-TW-098NCCU5471006
record_format	oai_dc
spelling	ndltd-TW-098NCCU54710062016-04-27T04:11:51Z http://ndltd.ncl.edu.tw/handle/68665385815279589578 The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention. 公仔背後故事擬人化程度高低與消費者思考模式差異對消費者網頁態度、品牌態度與購買意願之影響 Lee, Yi-Hsuan 李佾璇碩士國立政治大學廣告研究所 98 張卿卿學位論文 ; thesis 84 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立政治大學 === 廣告研究所 === 98 ===
author2	張卿卿
author_facet	張卿卿 Lee, Yi-Hsuan 李佾璇
author	Lee, Yi-Hsuan 李佾璇
spellingShingle	Lee, Yi-Hsuan 李佾璇 The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.
author_sort	Lee, Yi-Hsuan
title	The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.
title_short	The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.
title_full	The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.
title_fullStr	The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.
title_full_unstemmed	The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.
title_sort	effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.
url	http://ndltd.ncl.edu.tw/handle/68665385815279589578
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The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.

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