The Effects of Corporate Social Responsibility Information Disclosure Forms on Organization Association

碩士 === 國立政治大學 === 廣告研究所 === 98 === Reflecting the world trend, Modern enterprises take corporate social responsibility (CSR) more seriously, and it’s important to let consumers know what beneficence enterprise have done. Though researches about CSR are numerous, there is few studies focusing on CSR...

Full description

Bibliographic Details
Main Author: 蔡叔瑾
Other Authors: 孫秀蕙
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/50268172203126239072
id ndltd-TW-098NCCU5471004
record_format oai_dc
spelling ndltd-TW-098NCCU54710042016-04-27T04:11:51Z http://ndltd.ncl.edu.tw/handle/50268172203126239072 The Effects of Corporate Social Responsibility Information Disclosure Forms on Organization Association 企業社會責任訊息揭露形式對組織聯想之影響 蔡叔瑾 碩士 國立政治大學 廣告研究所 98 Reflecting the world trend, Modern enterprises take corporate social responsibility (CSR) more seriously, and it’s important to let consumers know what beneficence enterprise have done. Though researches about CSR are numerous, there is few studies focusing on CSR disclosure. This article probes into the effect of CSR message disclosure forms on organization association of consumer. And focus on three questions: (1) Do disclosure forms of CSR messages affect consumers’ trust level as well as their organization association? And how do they affect? (2) Do different product involvement of customers will affect their trust level as well as their organization association? (3) Whether or not will the consumers’ trust level affect their organization association ? In order to answer these three questions, there are four major variables in this research: product involvement, text forms, discloser, and issue types. The findings indicate that each single variable has no significantly effect on trust level or organization association. However, when it was under some preconditions or cross- variable(more than one variable), multiple situations show that different variables of disclosure messages do affect trust level and organization association. The research findings include:(1)forms of disclosing CSR messages would affect consumers’ organization association,(2)consumers’ product involvement should be considered when designing the disclosure message,(3)Reliability of CSR information would affect customers’ organization association, and(4)philanthropy is not the best type of issues. 孫秀蕙 2010 學位論文 ; thesis 169 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 廣告研究所 === 98 === Reflecting the world trend, Modern enterprises take corporate social responsibility (CSR) more seriously, and it’s important to let consumers know what beneficence enterprise have done. Though researches about CSR are numerous, there is few studies focusing on CSR disclosure. This article probes into the effect of CSR message disclosure forms on organization association of consumer. And focus on three questions: (1) Do disclosure forms of CSR messages affect consumers’ trust level as well as their organization association? And how do they affect? (2) Do different product involvement of customers will affect their trust level as well as their organization association? (3) Whether or not will the consumers’ trust level affect their organization association ? In order to answer these three questions, there are four major variables in this research: product involvement, text forms, discloser, and issue types. The findings indicate that each single variable has no significantly effect on trust level or organization association. However, when it was under some preconditions or cross- variable(more than one variable), multiple situations show that different variables of disclosure messages do affect trust level and organization association. The research findings include:(1)forms of disclosing CSR messages would affect consumers’ organization association,(2)consumers’ product involvement should be considered when designing the disclosure message,(3)Reliability of CSR information would affect customers’ organization association, and(4)philanthropy is not the best type of issues.
author2 孫秀蕙
author_facet 孫秀蕙
蔡叔瑾
author 蔡叔瑾
spellingShingle 蔡叔瑾
The Effects of Corporate Social Responsibility Information Disclosure Forms on Organization Association
author_sort 蔡叔瑾
title The Effects of Corporate Social Responsibility Information Disclosure Forms on Organization Association
title_short The Effects of Corporate Social Responsibility Information Disclosure Forms on Organization Association
title_full The Effects of Corporate Social Responsibility Information Disclosure Forms on Organization Association
title_fullStr The Effects of Corporate Social Responsibility Information Disclosure Forms on Organization Association
title_full_unstemmed The Effects of Corporate Social Responsibility Information Disclosure Forms on Organization Association
title_sort effects of corporate social responsibility information disclosure forms on organization association
publishDate 2010
url http://ndltd.ncl.edu.tw/handle/50268172203126239072
work_keys_str_mv AT càishūjǐn theeffectsofcorporatesocialresponsibilityinformationdisclosureformsonorganizationassociation
AT càishūjǐn qǐyèshèhuìzérènxùnxījiēlùxíngshìduìzǔzhīliánxiǎngzhīyǐngxiǎng
AT càishūjǐn effectsofcorporatesocialresponsibilityinformationdisclosureformsonorganizationassociation
_version_ 1718250322259869696