Representing Female Image during the Period of Japanese Occupation: An Analysis of “Taiwan Jih Jih Shin Pao”s Advertisements

碩士 === 國立政治大學 === 廣告研究所 === 98 === Adopting pictorial semiotics, the present study analyzes female images of advertisements of Taiwan Jih Jih Shin Pao (1898-1944), the largest newspaper in colonial Taiwan. The research aims at discovering the textual and graphic strategies employed by advertisers...

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Bibliographic Details
Main Authors: Chen, Yen-Jung, 陳燕蓉
Other Authors: 孫秀蕙
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/83736324982513273107