The relationship among service convenience, service quality, and loyalty
碩士 === 國立政治大學 === 資訊管理研究所 === 98 === This research bases on the cognitive-affective-conative loyalty framework of Oliver (1997, 1999) and tests how service convenience and brand credibility affect the relationship between service quality and loyalty. These relationships are then hypothesized to be m...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52467320228993084674 |