| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 98 === Toyota is the one of the best company in 20 century, it succeed to overcome the Japanese currency appreciated 3 times from 1985 to 1995, and also beat the GM to be the number one automobile company in 2008. However, nobody could believe that Toyota faced the quality crisis from 2009 to 2010, this is a pretty serious issue which hurt human life and Toyota’s reputation; simultaneously, this crisis is not over yet. In 1945, this was a very exciting moment for all of Chinese people due to they defeated Japanese based on KMT government lead by Chairman Chiang. However, nobody would believe KMT was defeated by Chinese Communist Party in 1949, and retreated to Taiwan.
This thesis based on papers study, and then we try to construct the crisis management elements. Therefore, we could get the relations between each elements from the analysis of 2 cases; Chinese Civil War, Northeast Part (1945. 8 to 1948. 11) and Toyota Crisis (2009 to 2010); moreover, we could propose some conclusions and suggestions for company which faces the crisis in the future.
Conclusion 1: The executives will lack of sense of crisis after a tremendous success.
Conclusion 2: There will be some signals before crisis happened
Conclusion 3: The internal communication is the key step of crisis management.
Conclusion 4: Whenever crisis happens, the crisis management should initiate immediately.
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