The Development and Application of the Consumer-Specific-Asset Scale
博士 === 國立政治大學 === 國際經營與貿易研究所 === 98 === Specific asset is the most predictable construct in transaction cost theory. The construct of specific asset has been most commonly used in B2B context in the past. This research aims to extend the application of specific asset to B2C context, and also sol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18004027547297423313 |