| Summary: | 碩士 === 國立政治大學 === 風險管理與保險研究所 === 98 === In Taiwan, more and more manufacturers have been established with remarkable increase of operating and production costs. In the course of economic transitional period and due to the pressure of consumerism, the pioneers of Taiwan Economic Miracles, small and medium-size enterprise, were forced to move or expand their activities aboard. This has resulted to the severe drop of total premium of non-life insurance and eventually negatively impacted to the market growth in recent years. That was the reason why the chairman of Taiwanese Non-Life Insurance Association, Mr. T.M. Shih, appealed to all members for terminating the unhealthy competition on the premium pricing in order to prevent the industry total premium falls less than New Taiwan Dollars one hundred billion (NT$100 billion) in 2010. Benefiting from the participation of Taiwan in World Trade Organization (WTO), some Taiwanese insurers have sailed with the globalization trend to seek for new market of Blue Ocean in overseas. In contrary to the rivals of western insurers, beside the Mainland China, Southeast Asia countries stand with similar culture and are close to geographical factors to us, particularly Vietnam which becomes the country of a preferred investment destination. In addition, it is also because Vietnamese government has determined to Reform Policy to opening-up market to foreign investors, taken positive actions to against the depreciation of Vietnamese currency (Dong) as well as attracted a large amount of foreign direct investment (FDI). There were great achievements of high economic growth in past consecutive years in general, and the successful ratio of two-(2)-digit growth in Vietnamese non-life insurance sector in particular. Taiwan is the first position of FDI in terms of accumulated capital since 1988 to present. Stepping forward to this investment wave, the Taiwanese insurers will be able to take the advantage of these investors who will become the major business supporters in Vietnam. Vietnam has become the 150th member of WTO since 2007 and opening the insurance market is one of the commitments of accession. In order to guide the newcomers on insurance industry, several decrees and circulars have been promulgated and implemented accordingly. To demonstrate their efficient governmental policy, the Vietnamese Authority keeps considering and issuing a number of insurance business licenses to foreign investors. The market leader of non-life insurers in Taiwan, Fubon Insurance, ahead overcame the barriers to secure for the approval from Vietnamese government and established its subsidiary in 2008. Referring to the successful pattern of Fubon Insurance in Vietnam, this thesis commences from the research of Vietnamese macroeconomic, analysis of Vietnam insurance market and performance of Fubon Insurance Vietnam Company, in addition with the method of Potter Five Force and SWOT analysis respectively, the thesis will be concluded with the business opportunities and suggestions to the non-life insurers who are interested in Vietnam insurance market for further consideration.
Key words: Vietnam, Taiwan, Insurance, business opportunity
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